In the south of the Netherlands, nestled between Eindhoven and Weert lies Budel, the home base of shirt creator John Miller. Shirt specialist Van Winkel Fashion who was already established in Budel since 1949, launched the brand in 1989.
Sjef van Winkel, founder of the family business Van Winkel Fashion, was always bothered by the untidy collars on his shirts. Curling collar points, weak edges, and impractical buttons were a source of great frustration to him. “I can do better than that!” he must have thought back in 1949 when he founded the family business Van Winkel Fashion.
In the 50s Van Winkel Fashion produced shirts mainly for the Dutch army. In the early 60s thousands of shirts per week were made for the large Dutch retailers such as C&A and HIJ. In 1963 Van Winkel Fashion took the huge step of launching Ledûb, their first shirt brand for the middle market. In 1989 the John Miller brand was added for the higher end market.
The brand John Miller was created from the Van Winkel Fashion label Cotonissimo, that guaranteed luxury shirts made from 100% pure cotton provided by a European supplier. In 1989 the name John Miller was introduced with the additional words 'Original Cotonissimo'. From the spring of 1995 the additional words were dropped and the brand name became John Miller.